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As President and CEO of apparel manufacturer JEM Sportswear and its women’s division, Awake, Inc., Jeff Marine oversees the production of trend-current apparel for a variety of markets. He distributes widely to mass merchandisers, mid-tier, department, and high-end retail locations.

This year, designers have broken the stereotype of pastels and floral prints for spring and focused on bold black and white prints. Brought to the forefront by designers such as Alexander Wang and Marc Jacobs, the black and white trend offers a high-contrast look that can be worn for work or play. The black and white look also works well with the trend toward stripes that many top designers introduced this year.

Another spring fashion trend, the Bermuda short, also offers versatility and wearability, as well as a chic look. In addition, the Bermuda short calls to mind another runway trend, the shorts suit, which may well dominate retail racks across the market come spring.


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